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Argues that to design optimal product, promotion, pricing and distribution strategies, marketers of goods and services used by married couples must understand how spouses allocate shopping responsibilities. Assesses how married couples actually have altered their attitudes about the allocation of household purchase responsibilities and suggests to marketers strategies appropriate to the changes.

To extend the research stream that, in the UK and USA has linked supermarket access to consumer diet by focusing on Pathmark, a supermarket chain that operates in the Harlem neighborhood of New York City.

The paper examines the square footage allocated to fresh produce, fish, meats, snack foods, soft drinks and similar items in Pathmark's Harlem store, and the pricing and promotion of those various foods. It also reviews news accounts of the controversy leading to the selection of Pathmark as the operator of a second store in Harlem.

The allocation of space to nutritious foods and to those with minimal nutritional value as well as the pricing and promotion of those goods at the Pathmark Harlem store is similar to that of suburban supermarkets. The debate over the second supermarket in Harlem further shows that community leaders, food activists, and neighborhood residents recognize that large chain supermarkets may be uniquely positioned to improve access to healthy foods in lower‐income urban areas.

The study examines only one chain in one US city.

The paper uses retail space allocation rather than self‐report data to consider the likely impact of the availability of nutritious foods on shoppers' diets. It also supports growing beliefs that large chains as well as small entrepreneurs may play important roles in urban regeneration.

The present paper compares the protests that CVS, a leading chain retailer, experienced as it attempted to establish a new drug‐store on the Upper West Side of New York City’s borough of Manhattan with those Walgreen, another major chain pharmacy, encountered as it attempted to enter a neighborhood shopping area in Madison, Wisconsin, a medium‐sized city in the mid‐western region of the USA. It finds that well‐educated, affluent residents in both locations believe that they should have input regarding the retail composition of local shopping areas, and that their resistance to new stores can be successful. It also reveals that such consumers may be protective of small retailers and may harbor strong anti‐chain‐store sentiments.

The purpose of this paper is to examine the controversy surrounding the 2006 extension of the Macy brand to the Marshall Field's stores. Initial reactions, as well as on‐going resistance, to the re‐branding provide a means of understanding of the strength of retail brand, how it is established and whether “symbols and traditions” may be separated from retail brand per se.

The effort of Federated Department Stores (later Macy's Inc.) to rebrand Marshall Field as Macy's offers a unique opportunity to understand retail brand. This paper relies on news accounts for a chronology of events leading up to and following the Marshall Field's re‐branding as Macy's. In addition, analysis of postings to the customer‐originated fieldsfanschicago blog is used to understand, from the consumer's viewpoint, how retail brand is formed and to consider the strength of retail brand.

The paper concludes that retail brand may be as strong as product brand, that personal experience, as well as retailer‐controlled variables, is strongly associated with retail brand, and that retailer “symbols and traditions” are an integral component of retail brand.

This paper examines retail brand in the context of the extension of family brand. The use of blog posts permits a first‐hand account of how customers perceive retail brand and of how intense their attachment to such brands may be.

The recent economic recession has led many organizations to downsize, or eliminate positions, in an effort to cut labor costs and improve profitability. Survivors may suddenly find themselves over-rewarded, or prematurely promoted, into one or more vacant positions. One negative consequence of over-reward in particular, impostor phenomenon, may present significant challenges at both the individual and organizational level. Thus, the purpose of this chapter is to examine the consequences and coping strategies of survivors who perceive themselves as over-rewarded and under-qualified for a job. Hobfoll's Conservation of Resources Theory (COR) serves as this study's framework to explicate the outcomes associated with impostor feelings and how impostors cope with their perceived inadequacy. Specifically, we propose that impostor feelings will be positively related to emotional exhaustion. To deal with the exhaustion, impostors may rely on coping strategies in order to master the additional internal and external demands created by feelings of impostorism. The type of strategy used by impostors to cope with the exhaustion is influenced by the level of perceived social support. That is, impostors who perceive higher levels of support will resort to active coping while those who perceive lower levels of support will resort to avoidant coping. Managerial implications and directions for future research are offered.

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out careers in academia and practice that have to be admired. The purpose of this paper is to explore the work of two pioneer contributors to marketing.

This paper engages in a close reading of the work of two female contributors. Their writing is placed in historical context which helps reveal the obstacles they had to overcome to succeed.

Female teachers, lecturers and practitioners had an important role to play in theorising consumer practice and helping people to successfully negotiate a complex marketplace replete with new challenges, difficulties and sometimes mendacious marketers seeking to profit from the limited knowledge consumers possessed.

This paper explores the writings of a practitioner and scholar respectively whose work has merited only limited attention previously. More than this, it links the arguments that are made to the papers that appear in the rest of the special issue.